Laura Ribeiro Lopes

Brand & Digital Strategy Analyst with 3+ years of agency experience developing strategic recommendations, briefs, and presentations for clients across pharma, beauty, food & beverage, and consumer categories. Background in social sciences (anthropology, sociology, political science), applied to research, cultural and trend analysis, and consumer insight generation. Skilled at translating qualitative and quantitative data into clear strategic narratives, and at supporting new business efforts, pitches, and RFPs alongside senior leadership. Comfortable bringing new tools and methodologies — including AI — into client problem-solving.