Kirsten Larissa Veenstra

I am a senior marketing, communications and content professional with more than 20 years of experience across technology, ICT, engineering, marine manufacturing, financial services, automotive, professional services and other complex B2B and B2C sectors. For the past several years, I have worked as an independent consultant and fractional marketing lead, helping startups, SMEs and established organisations build or improve their marketing functions from the ground up. My work spans marketing and brand strategy, digital marketing, copywriting, content strategy, SEO, websites, social media, PR and media relations, CRM, email marketing, executive communications, stakeholder engagement, campaign planning and performance reporting. I am equally comfortable developing the strategy and doing the hands-on work. I have managed or contributed to more than 20 website projects and regularly create website copy, landing pages, SEO articles, thought leadership, email campaigns, social content, press releases, presentations, brochures and video scripts. I am particularly strong at translating complex technical information into clear, credible and engaging content for different audiences. I have worked with clients and teams across South Africa, the UK, Europe, the US, Africa and the Middle East. I am highly experienced in remote collaboration and have a fully equipped professional home office, reliable connectivity and strong systems for managing multiple priorities independently. My tools include Microsoft 365, Adobe Creative Cloud, WordPress, Canva, CapCut, analytics platforms and AI tools such as ChatGPT, Claude, Gemini and NotebookLM. I am looking for a senior remote role in copywriting, marketing, communications, content or digital strategy where I can combine strategic thinking, strong writing, commercial awareness and practical execution to help a business grow.