Kelly Scanlon

As a Demand Generation Marketing Specialist at SECU Credit Union, I lead email-first, omnichannel campaigns to support acquisition, engagement, and retention efforts. With over five years of experience, my focus lies in leveraging tools like HubSpot Sales Hub to optimize full-funnel demand generation strategies and marketing automation processes. My expertise in email strategy and digital marketing drives impactful campaigns that align with organizational goals. By combining data-driven insights and technical proficiency, I contribute to creating personalized member experiences that foster stronger relationships and sustainable growth for the organization.