Keith Francese

Results-driven Digital Marketing Manager and Content Management System Owner with 16+ years of expertise spanning corporate website administration, multi-channel digital campaigns, and enterprise SEO. Proven track record of steering high-visibility digital operations for major brands, including Western Alliance Bank and Talking Stick Resort & Casino.. An expert in translating complex technical requirements into seamless, user-centric web experiences, I specialize in full-lifecycle website management, cross-functional project leadership, ADA compliance (WCAG 2.2), and UAT protocols. Across my career, I have successfully overseen corporate web architectures handling millions of annual sessions, executed hundreds of monthly content and functionality updates, and spearheaded comprehensive organic growth strategies. My technical fluency extends to advanced SEO and generative engine optimization (GEO), email marketing ecosystems, paid ad management across Google and social platforms, and rigorous web analytics tracking. Thriving in fast-paced environments, I bridge the gap between creative marketing vision and technical execution. I excel at aligning global cross-functional teams—spanning IT, design, and development—to drive brand integrity, enhance engagement, and maximize conversion rates. Passionate about leveraging data-backed insights and emerging optimization methodologies, I build scalable digital processes that foster long-term business growth. I am seeking a remote Senior Digital Marketing, Web Operations, or Content Management role where I can apply my extensive background to optimize enterprise web architecture and accelerate digital performance.