Keaobaka Molefe

Digital Marketing: Programmatic Specialist with 3 years of hands-on experience managing programmatic campaigns and client portfolios within the WPP Media network. Currently at EssenceMediacom, leading programmatic execution for Coca-Cola across East and Central Africa, with a strong record of driving KPI improvements and efficient budget management. Previously optimized campaigns for major brands including Ford, KFC, and Paramount under GroupM. Skilled in end-to-end campaign setup, advanced audience targeting, real-time optimization, brand safety, data taxonomy, pacing and delivery management, and performance reporting. Proficient across leading DSPs such as DV360, The Trade Desk, and Perion for DOOH. Seeking a Programmatic Trader or Programmatic Specialist role to apply strong analytical, technical, and strategic capabilities.