Katri Kaksonen

Versatile marketing, creative and client-facing professional with 20+ years of international experience spanning sales, customer service, entrepreneurship, beauty and lifestyle, marketing, social media, content design, creative direction, account management, operations and business development. My career has combined hands-on execution with strategic thinking and commercial ownership. I have managed client relationships and projects, developed marketing and social media strategies, created branded content and visual identities, coordinated campaigns and creative teams, and supported businesses in strengthening their customer experience, brand presence and growth. As an entrepreneur, I founded and operated my own successful beauty brand for nine years, overseeing product development, branding, marketing, e-commerce, customer experience, operations and commercial decisions, before successfully selling the business in 2015. This gave me a strong understanding of what it takes to take an idea or product from concept through execution and into the market. More recently, I have worked as a freelance consultant across beauty, wellness, healthcare and lifestyle, combining client/account management, digital marketing, social media management, content strategy, content design, creative direction, research, project coordination and business development. I am comfortable moving between big-picture thinking and hands-on delivery, whether that means developing a concept, managing a client, building a content plan, designing branded materials, coordinating a project, improving a workflow or helping bring a product or campaign to market. I work independently, adapt quickly to different businesses and teams, and bring a commercially minded, creative and highly practical approach to every project.