Juan Arraez

Design Team Lead, Art Director, and Senior Graphic Designer with 10+ years of experience leading creative teams, building brands, and delivering high-impact digital products and advertising campaigns. I have managed and mentored multidisciplinary teams of up to 29 designers while overseeing visual production for more than 30 active commercial brands. My expertise combines creative direction, Design Operations (DesignOps), and AI-enhanced workflows to accelerate production, improve efficiency, and maintain exceptional creative standards. Throughout my career, I have contributed to nationally recognized campaigns, including the award-winning "Frascos Infinitos" campaign for Kraft Mayonesa at the Premios CIMA. I've also collaborated with leading brands such as Kraft Mayonesa, Cerveza Modelo, Movistar, Pasta Ronco and Café Madrid. My background in Education and Guidance provides a unique human-centered approach to leadership, helping me build high-performing creative teams focused on collaboration, growth, and measurable business results. Core Expertise: • Creative Leadership & Team Management • Art Direction & Brand Strategy • UI/UX Design • Design Operations (DesignOps) • Generative AI for Creative Production • Project Management (Asana, Trello)