Jon Sohinki

Creator partnerships and talent management professional with 10+ years of experience in digital media, influencer marketing, and brand integrations. Most recently at Bent Pixels, where I led long-term creator relationships, negotiated multi-year brand deals, and drove 50%+ performance improvements across a diverse roster of priority talent. Prior to that, managed 160+ creator partnerships at DEFY Media and oversaw a network of 6,000+ channels as part of the Smosh Games Alliance. I specialize in building trust-based, long-term relationships with creators, agents, and brand clients — not just executing one-off campaigns. My approach is relationship-first: I focus on creating genuine mutual value for brands and talent alike, which leads to deeper integrations, longer partnerships, and stronger results over time. I have deep platform fluency across YouTube, Twitch, Kick, Instagram, and TikTok, with hands-on experience in sponsorship negotiation, affiliate and ambassador programs, creator ecosystem strategy, and cross-functional collaboration with marketing and sales teams. Seeking a fully remote role in creator partnerships, influencer marketing, talent management, or iGaming affiliate programs — where I can own high-value relationships, build scalable programs, and make a real impact on brand growth.