John Santangelo

15+ years building B2B demand generation, ABM, and digital growth programs where little or none existed. Full-stack across strategy and execution, with deep technical fluency in the systems underneath marketing: operations, data, attribution, integrations, and AI-enabled automation. Customer research and business results data drive prioritization, with a focus on programs that produce pipeline, not random acts of marketing. After a decade building a digital marketing function inside a Fortune Global 500, I deliberately shifted toward more nimble environments where I could stay close to both strategy and execution and drive impact faster.