Joana Fernandes

Senior Revenue Operations Manager with experience leading RevOps strategy and GTM system optimization across technology, e-commerce, cybersecurity, B2C and B2B service industries. I specialize in Revenue Operations design, connecting Sales, Marketing, and Customer Success through aligned processes, automation, and data visibility. My goal is to turn complex go-to-market workflows into scalable, efficient systems that drive predictable revenue growth. I’ve led global RevOps transformations improving forecasting accuracy, pipeline management, and reporting visibility in platforms like Salesforce, HubSpot, and connected GTM tools. My approach combines AI-assisted enablement, workflow automation, and strategic planning to reduce friction and improve execution speed. Core Strengths: • Revenue Operations Strategy & Automation • Salesforce Optimization, GTM Workflow Design • AI & Predictive Analytics for Sales Operations • Cross-Functional Leadership (Sales, Marketing, CS, Strategy) • Forecasting, Data Governance & KPI Frameworks • Change Management • Business Transformation I’m passionate about evolving RevOps from a tactical support function to a strategic growth driver, empowering leaders to make data-informed, efficient, and scalable decisions across industries.