I sit at the intersection of marketing instinct and data science — I don't just build dashboards, I build the business case behind them. With 15+ years translating raw CRM and loyalty data into decisions that moved retention by 20%, lead conversion by 18–30%, and reporting efficiency by 40–60%, I bring something rare: I speak fluently to both analysts and executives. I've owned the full loop — from predictive CLV models and Salesforce pipelines to loyalty program P&L and cross-functional strategy — which means I don't hand off insights, I drive them through to outcomes.
Member Since
May 5, 2026
Last Active
2 months ago