Jennifer Dunn

Marketing professional known for driving complex marketing initiatives from concept through launch, ensuring on-time delivery, brand consistency, and alignment to business goals. * Marketing Project Management & End-to-End Ownership Leads integrated marketing initiatives from intake through execution, managing scope, timelines, dependencies, and stakeholder communication to ensure structured, on-time campaign delivery aligned to go-to-market priorities. * Marketing Operations & Workflow Optimization Develops scalable intake processes, prioritization frameworks, and execution roadmaps that reduce bottlenecks and improve cross-functional visibility. Creates repeatable systems that increase throughput and strengthen operational efficiency in high-growth environments. * Product Marketing & Go-to-Market Execution Delivered multi-channel product launches in partnership with product and sales leadership, developing sales decks, sell sheets, case studies, and positioning materials that improved sales readiness and enterprise engagement. * Event Marketing & Strategic Trade Show Programs Directed high-impact trade shows and partner activations, increasing booth traffic up to 25% YoY while delivering under budget. Expanded strategic partnerships to increase partner-driven leads 15-20%, strengthening pipeline impact. * Sales Enablement & Stakeholder Leadership Redesigned targeted collateral and role-specific templates, improving sales team efficiency by 10-15% and increasing sales effectiveness by 25% through clearer positioning and messaging alignment. * Performance Analytics & Data-Driven Marketing Decisions Uses Salesforce, HubSpot, Google Analytics, and campaign performance analysis to monitor marketing KPIs, optimize creative performance, and improve ROI across digital, campaign, and event initiatives.