Jenna Pelkey

As a proven brand and marketing strategist, I use a design approach to find marketing solutions for each business' challenge. Because each business - needs, capabilities, markets, strengths and weaknesses, time available, budget, etc. - is different. This means exploring a mix of market insights, audience needs, product performance, team capabilities and business priorities to define what marketing activities - strategy, tactics, operations and technology - are needed to deliver immediate impact and build sustained growth. This can be a quick, grounding review built from what exists or an in-depth assessment bringing in new, bespoke insights. The answer to what will solve each business' challenge is never the same. My 20+ years of experience delivering marketing work for industry leading brands at key moments of change and supporting new brands and start-ups has given me the tools to figure out what marketing's needed, how to enable teams quickly and what it will take to move forward at pace while aligning key stakeholders. What drives me to keep tackling moments of change with organizations is my endless curiosity and love of figuring out what’s possible - especially when it seems impossible. I find that in those unfamiliar and uncomfortable spaces a business can really challenge itself to grow and that's where audiences are more open to consider and consume something new. It's pure opportunity often masked as a challenge. I do this work in whatever way best fits an organization's needs - full time, fractional leader, project scope - and I'll always advise what makes the most sense for the business realities. Honest partnership is at the heart of what I build with my clients, my teams and my colleagues. These emergent spaces are where I thrive and are where I can best help organizations and teams find the confidence to grow competitiveness.