Jeffrey Zabe

I'm an email marketing and audience development professional who has spent 20+ years building and executing campaigns that grow and retain subscriber audiences for B2B media companies. My work covers the full lifecycle — segmentation, automation, testing, and performance analysis — across both email and direct mail, using marketing automation platforms including Marketo and Omeda. Most recently, I managed email marketing and audience development across seven simultaneous publications at EnsembleIQ, a role I held for over 14 years combined across two tenures (2004–2018 and 2023–2024). Earlier in my career, I spent seven years at Thomson Healthcare marketing to physicians, pharmacists, and other clinical professionals, including two veterinary trade publications. Two things I'm proud of: I managed a subscriber database of 900,000+ contacts while directing a $700,000 annual marketing budget, consistently finding ways to reduce costs by 20% without sacrificing quality. I also built and maintained strategic vendor partnerships across print, digital, and data processing that improved both efficiency and campaign quality over time. I'm looking for my next role as a remote Email Marketing Manager, Lifecycle Marketing Manager, or Audience Development Manager, ideally with a company where I can bring deep, hands-on campaign expertise to a subscriber or membership-based audience. Direct mail remains one of my strongest and most distinctive skills, and I'd welcome a role where both direct mail and email work together.