Jannis Rothe

I'm a Digital Marketing Analytics Specialist with deep expertise in Google Analytics 4, Google Tag Manager, and conversion tracking across the full marketing stack. I help businesses turn messy data into reliable, actionable insights — from server-side tracking implementations via STAPE to cross-domain attribution modeling and offline conversion pipelines. My day-to-day involves solving the technical problems most marketers avoid: debugging cross-origin tracking issues, building custom bot detection systems, setting up Facebook Conversions API through server-side GTM, and connecting CRMs (HubSpot, Pipedrive, GoHighLevel etc) to ad platforms for closed-loop reporting. I've worked across e-commerce, lead generation, and service businesses, consistently improving data accuracy and attribution quality. Core skills include GA4 audits and advanced configuration, GTM (web + server-side), Google Ads conversion tracking, Facebook/Meta Pixel, Marketing Mix Modeling data pipelines, Google Apps Script automation, and cross-platform tracking (TikTok, Snapchat, StackAdapt). I'm also experienced with WordPress/WooCommerce implementations. I'm looking for a remote analytics or tracking-focused role where I can own complex measurement challenges end-to-end. I thrive working independently, communicating async, and delivering solutions that make marketing spend decisions smarter.