Holley Rogers

I’m a brand strategist who helps brands build a narrative customers can see and believe. I spent five years at Butin PR, most recently as Director of Research, Insights & Sustainability, where I was the strategy lead working alongside creative teams across food and beverage, challenger CPG, wellness and travel brands. My work included audience and market research, stakeholder interviews, competitive analysis, and new business pitches for both the agency’s sustainability practice and broader agency new business, often on tight timelines. In 2026 I founded Brand Distinction Co., where I assess whether a brand’s differentiation is visible and credibly supported, then build the narrative around it. I also write regularly about how brands show up publicly on my Substack, The Distinction. I hold a Ph.D. in mass communication, with research on how companies communicate sustainability programs across international markets. I’m looking for remote freelance or contract brand strategy work: positioning, narrative, research and pitch development for brand and agency teams.