Helena Santos

I am a Digital Marketing professional with experience in SEO, content marketing, social media, and performance-driven strategies. I have worked across multi-channel campaigns, combining data analysis and creativity to improve brand visibility, engagement, and conversions. My background includes planning and executing content strategies, managing editorial calendars, optimizing websites and blog content for search engines, and supporting paid media initiatives across platforms such as Google, Meta, and TikTok. I am comfortable using tools like Google Analytics, Semrush, HubSpot, and Meta Ads Manager to track performance, conduct keyword research, and transform insights into actionable marketing decisions. My approach is both strategic and hands-on: I enjoy turning ideas into structured plans, testing formats, and continuously optimizing based on results. I have experience working with brands in luxury tourism, e-commerce, and digital services, and I bring strong organizational, analytical, and communication skills to every project. Fluent in English, Portuguese, and Spanish, with international experience, I adapt easily to diverse teams and remote environments while focusing on delivering measurable business impact