Helen Barkouskaya

B2B SaaS Growth & Product Marketing leader with 11+ years of experience building GTM, positioning, demand generation, and revenue systems for SaaS and technology companies across fintech, logistics, cybersecurity, healthcare, and software development. I combine strategic ownership and team management with hands-on execution across SEO/GEO, partnerships, analytics, and AI-enabled workflows. My strongest results include 270% lead growth, 300% sales growth, 6x organic search visibility growth, LTV/CAC up to 12:1, and improved retention through stronger ICP, messaging, onboarding, and channel allocation.