Heather L. Jones

Strategic ecommerce leader with many years of success driving growth in complex ecommerce ecosystems, integrating data-driven insights and executing high-impact projects to improve customer retention and sales. Passionate about creating customer-obsessed, user-focused solutions that deliver measurable results across industries and audiences. — Areas of Expertise — Conversion Rate Optimization (CRO) | Multivariate & A/B Testing | Ecommerce Strategy & Roadmap | Online User Experience UX/UI | Site Merchandising Strategy | Search Engine Optimization | Site Search & Navigation | Site Redesign & Replatform | Team Leadership & Development | Agency Management | Promotional Planning | Market Trend Analysis