Harsh Gupta

Growth Marketing and Martech professional with 7+ years of experience driving customer acquisition, lifecycle engagement, marketing automation, digital transformation and revenue growth for D2C and consumer focused brands. Proven expertise in designing scalable omnichannel engagement ecosystems, customer journey orchestration frameworks, data driven marketing automation strategies with end to end digital campaigns across paid media and affiliate channels for D2C and digital first business. Proven track record of delivering measurable business impact and accelerating D2C growth contribution through campaign management, attribution modelling, funnel optimisation, events and attribution enhancement, cohort personalisation and lifecycle marketing initiatives to improve engagement, retention and business growth. Experienced in process mapping, digital strategy development, channel optimisation, stakeholder management, and cross-functional collaboration with internal teams, agencies and technology partners to execute scalable marketing and digital initiatives.