Florentina Dumitru

With more than 15 years of experience across the UAE, I have built my career around commercial growth, operations, customer experience, and digital transformation. My background includes leadership roles across beauty, wellness, retail, technology, and e-commerce, managing commercial operations, business development, strategic partnerships, customer journeys, and digital systems. Alongside my corporate career, I have launched and managed my own ventures, giving me first-hand experience of building brands, bringing products to market, managing suppliers, growing online sales channels, and creating the operational foundations required for long-term growth. From strategy and planning to execution and day-to-day operations, I bring a practical, hands-on approach to leadership, combining commercial thinking, operational discipline, and a strong focus on customer experience to turn ideas into sustainable businesses and meaningful results. Open to remote opportunities worldwide in Operations, Commercial Management, Business Development, Project Management, Customer Success, and E-commerce Leadership.