Faruk Elbir

Results-driven e-commerce leader with 18+ years building and scaling cross-border marketplace and DTC operations in the FMCG sector. Owns end-to-end P&L across North American, European, and domestic markets, with deep hands-on command of Amazon (Global / US / EU / TR), Walmart, Etsy, Trendyol, and Hepsiburada. Combines a general-manager perspective — balancing aggressive customer acquisition with long-term brand equity and protection — with rigorous, data-driven execution across pricing, revenue forecasting, supply chain, and full-funnel digital marketing. Focused since 2017 on e-export and the expansion of brands into North America and Europe, and experienced at building and leading high-performing, cross-functional remote teams.