Evan Gale

I'm a Senior Product Marketing Manager with 7 years of experience building GTM systems for B2B SaaS platforms. I specialize in product positioning, go-to-market strategy, and lifecycle programs that translate product value into real customer outcomes. A big part of how I work is staying close to the customer. I run structured research, win/loss analysis, and continuous feedback loops with Customer Success to understand what customers actually need and make sure that voice shapes positioning, messaging, and roadmap decisions. At KBD Sales, that approach helped reduce early-stage churn by 12%, improve CSAT 6%, and increase qualified pipeline by 14% through a competitive intelligence program used directly by Sales and Product leadership. I believe the best GTM work starts with a deep understanding of the customer and works backward through messaging, enablement, and launch strategy to drive adoption and retention. I partner closely with Product, Sales, and Customer Success to connect positioning to revenue and keep customers expanding. I've been working fully remote since 2016 and thrive in async-first, cross-functional environments. I'm looking for a senior PMM role at a B2B SaaS company where customer insight drives strategy and I can own the connection between product value and customer outcomes.