Erin Callan

I’m a marketing and communications professional with experience across financial services, public relations, partnerships, events, social media, digital marketing, and community engagement. Throughout my career, I’ve had the opportunity to take ownership of projects from initial idea through execution while working with leadership, community partners, vendors, and cross-functional teams. In my current role as a Marketing Manager, I manage marketing for a multi-branch financial institution, overseeing social media, email marketing, website content, paid campaigns, print and digital materials, sponsorships, community events, and public relations. As the sole marketer, I’ve learned how to balance strategy with hands-on execution, manage competing priorities, and find creative ways to make our marketing budget work harder. I’ve also increased social media engagement, identified opportunities to consolidate marketing costs, and taught myself how to use our core system and reporting tools to pull and analyze customer data for more targeted campaigns. Previously, I helped lead major initiatives including the Shop401 small-business campaign, multiple Newport International Boat Shows, branch openings, and a company-wide rebrand. These experiences strengthened my skills in partnership development, event marketing, content creation, project management, and integrated campaigns. One of my biggest strengths is my ability to combine creativity with data. I genuinely enjoy digging into analytics, identifying trends, understanding what audiences respond to, and using those insights to improve future campaigns. I’m also comfortable working with CRM and customer data, reporting tools, GA4, social media platforms, email marketing systems, and creative tools. I’m excited to bring my mix of creativity, organization, relationship-building, and analytical thinking to a new team where I can continue learning, take on new challenges, and contribute to meaningful work.