Eric Mack

Hi, I’m Eric 👋 I’m a U.S.-based marketing analytics strategist who’s spent the last 9+ years helping B2B SaaS teams scale smarter with data systems, paid media, and lifecycle campaigns. I studied film and philosophy, but what pulled me into marketing was its strange mix of creativity, psychology, and performance. Over time, I found that the real power of marketing came from data and the ability to turn complex behavior into clear stories that drive action. In my first job, I made 200 cold calls a day. I hated it, but it taught me what I needed to learn:I wasn’t meant to sell, I was meant to understand why people buy. Since then, I’ve led global demand gen and marketing ops across SaaS, fintech, and 3D tech, connecting the dots between data, behavior, and revenue with full-funnel measurement and campaign performance. Recently, I took a purposeful sabbatical to support my family, deepen my skills in AI and PLG, and build side projects like a vinyl record dashboard (yes, I’m that kind of nerd). Some work I’m proud of: - Criteria Corp: 3x’d enterprise leads and cut CAC 30% by pairing Smart Bidding with Salesforce funnel data - Stratasys: Drove a 4.5x pipeline increase while scaling paid media to $90K/month and revamping SEO - Simppl Media: Cut CPL by 38% & 2x'd ROAS over 6 accounts with landing page testing and budget reallocation In 2025, I took a focused sabbatical to deepen my skills in AI, PLG, and marketing analytics. I built a vinyl record dashboard using the Discogs API and Python, a hands-on project that pushed me to clean messy data and surface meaningful patterns. I’m now ready for my next challenge, so if you’re building a SaaS growth engine and need someone who thrives on performance, systems, and scale, I’d love to connect. 📩 ericmack6@gmail.com