Emerson Duran (Em)

I am a seasoned Marketing and Project manager & Business Development professional with over 5 years of experience in digital marketing, brand management, and growth strategy across e‑commerce, SaaS, and pharmaceutical industries. My expertise spans paid media (Meta, Google, TikTok, LinkedIn), CRM attribution (IBM, HubSpot, Salesforce), and conversion optimization, with a proven track record of scaling campaigns to multi‑million peso budgets while reducing CAC and improving LTV. Key achievements include: Driving a 25% lift in affiliate‑driven sales by reallocating spend from Facebook to TikTok and redesigning creatives. Leading B2B SaaS recruitment campaigns for Pfizer, IQVIA, and Sinovac, reducing CPL by 30% and improving demo‑to‑enrollment conversion. Building end‑to‑end GTM/GA4 setups and CRM attribution frameworks, ensuring closed‑loop tracking from ad spend through to pipeline revenue. Managing cross‑functional teams and delivering campaigns that consistently exceeded ROI targets across multiple industries. I am seeking a remote role in performance marketing, brand management, or growth strategy where I can apply my skills in multi‑channel acquisition, CRM attribution, and AI‑driven optimization to help companies scale profitably and sustainably.