EM Babette de Beer

I’m a Marketing Strategist with experience in publishing, brand development, and audience-focused content strategy. Over the past 1–2 years, I’ve worked as a Publishing and Marketing Strategist and Consultant, with the aim of helping organisations clarify their positioning and strengthen their connection with their target audiences. As part of the above I conducted a comprehensive internal and external audit for an academic press, evaluating their discoverability, distribution, production processes, and market positioning. This included a full PESTEL analysis and social media review, culminating in a detailed 39-page strategic report with actionable recommendations. Additionally I have experience in having built a brand from the ground up for a start-up restaurant, developing its logo, menus, brand voice, and launching its social media presence across Instagram, Facebook, and TikTok. My strengths lie in marketing strategy, audience profiling, gap identification, copywriting, ghost-writing, and design layout. I work confidently in Canva and Google Workspace, with working knowledge of Google Analytics, Adobe InDesign and Photoshop. I’m seeking a remote role in marketing, communications, publishing, or digital strategy where I can continue learning, contribute meaningfully, and grow within a collaborative team.