Donald Grooms

I help B2B SaaS and technology organizations turn messy funnels into reliable, execution-ready revenue systems. My focus is execution quality. Clean data, clear handoffs, enforced SLAs, and systems that sales teams actually use. I do my best work at the intersection of GTM execution and Sales Operations, where process discipline, tool adoption, and automation directly impact pipeline health. I have owned the inbound lead lifecycle end to end, including intake, qualification, enrichment, routing, and AE readiness. I have also supported BI-powered outbound motions using Salesforce, Gong, LinkedIn Sales Navigator, 6sense, Clay, and Cognism. My work centers on making expensive revenue tools worth the investment by improving adoption, reducing friction, and increasing reliability. Over the past year, I intentionally deepened my applied AI knowledge through formal certifications and hands-on use. I focus on practical AI applications within GTM and Sales Operations, including workflow automation, data enrichment, reporting efficiency, and decision support. I am most effective when AI improves execution quality rather than adding complexity. Operationally, I have run Deal Desk workflows, supported partner and channel operations, built Salesforce reports and executive-ready dashboards, and acted as a player-coach for reps navigating process, tooling, and execution standards. Feedback consistently highlights clarity, responsiveness, and an ability to steady systems under pressure.