Dian Ayu Lestari

I'm Brand Identity Designer for Logo & Packaging Design experience with Fashion, Beauty & Lifestyle Brands I help lifestyle brands (fashion, beauty, fragrance, and wellness) build minimalist, premium brand identities that don’t just look beautiful — but feel intentional and cohesive. Many brands look good, but struggle to feel premium and consistent across all touchpoints. I help solve that by creating brand identities that elevate perception and connect deeply with your audience. What I can help you with: ✔︎ Cohesive brand identity (logo, packaging, social media) ✔︎ Premium & high-value brand perception ✔︎ Rebranding for better positioning ✔︎ Strong and memorable visual direction ✔︎ Consistency across all brand touchpoints My expertise: ✤ Minimalist & premium branding ✤ Strategic logo design ✤ Packaging design (candle, fashion, lifestyle) Visual system & brand consistency My process: 1. Brand discovery ➡️ finding your positioning and target market 2. Strategic direction ➡️ Define mood, visual direction, and brand personality 3. Design exploration ➡️ Develop several design concepts. 4. Refinement ➡️ Iterate the design process until the strongest outcome is achieved. 5. Final delivery ➡️ A complete set of files and guidelines ensures consistent brand use. I’ve worked with clients from Australia, UK, and Indonesia, including NEUVE (candle brand), KOHVI (coffee shop), Patrice Bailey, Athena Global, Astakala, Mily Studio, and Joy&Style. I don’t just design — I build brand systems that work. Let’s elevate your brand.