Danielle Easton

I'm a seniir content and organic growth leader with over 12 years experience and a main focus on B2B SaaS. I've spent my career building content engines that drive real pipeline, not just traffic. In my current role at DaySmart I’ve led full-funnel content and demand generation across five SaaS brands, currently managing 3 brands simultaneously — everything from SEO strategy and editorial direction to lifecycle campaigns and AI-assisted workflows. In the past 12 months I: - delivered 1,598 MQLs in a single month - grew content-driven lead generation by 1,300% - built an in-house content operation that saved $15K a month in agency spend. What's consistent across my career is the multilingual, multi-market dimension. I've built and executed content strategies across 8 markets in 8 languages, which means I understand that good content strategy isn't just translated, it's adapted.