Daniel Richards

I build marketing organizations that drive real growth, not just awareness. As an SVP of Marketing at Xometry, I helped scale the business through a period of rapid expansion (5x revenue growth), including a $350M IPO and the $300M acquisition and integration of Thomasnet. Xometry is an AI-enabled B2B manufacturing marketplace for enterprise buyers and manufacturing suppliers with $900M in revenue and 2,000 employees today. Prior to Xometry, I was a member of the founding team behind American Express' Small Business Saturday, their effort to transform a recession-era customer support initiative into a national movement. Successfully doubled OPEN brand awareness within three months. Today, this continues to remain one of American Express' most successful marketing campaigns. 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 ‣ 𝐆𝐫𝐨𝐰𝐭𝐡: Unified the acquisition/retention flywheel that scaled Xometry’s customer base by 350% and supplier base by 200%; member of the Leadership Team that accelerated the company to IPO and 5X growth as a public company. ‣ 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐋𝐢𝐟𝐞𝐜𝐲𝐜𝐥𝐞: Deployed new segmentation approaches and activity triggers to reduce Xometry’s churn 20% while growing active customer base 30%. ‣ 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧: Introduced the Xometry Advance Card and enrolled 2,000+ suppliers (4x plan), strengthening supplier retention and marketplace participation. ‣ 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Led 30+ person teams across marketing functions; achieving 95%+ retention and highest department rating in company’s Employee Engagement survey. ‣ 𝐁𝐨𝐚𝐫𝐝 / 𝐀𝐝𝐯𝐢𝐬𝐨𝐫𝐲: Board Member, Sinai House; Entrepreneur in Residence, SIG Partners