Daniel Henrique Paly

paid acquisition for Brazilian businesses that sell high ticket products through a sales team. Ten years in Meta Ads and Google Ads, with over USD 800K in annual media spend managed. Most of my work sits in the gap between what the ad platform reports and what actually closes. At Móveis Caribe I planned and ran the campaigns behind a sales operation averaging BRL 20M per year, cut CPC by up to 50% while holding CTR between 3% and 4%, and rebuilt the measurement so every sale could be traced back through creative, landing page, WhatsApp, CRM, salesperson, quote and closed revenue. Optimization decisions came from CRM data instead of Meta’s cost per result, which overstates performance when the sale takes weeks and a person closes it. I also have ten years in web development and tracking: GA4, Google Tag Manager, Meta Pixel and Conversions API, UTM architecture, CRM integrations and marketing automation. That lets me find an acquisition problem anywhere along the chain instead of assuming it lives inside the ad account. I founded PalyCom, a marketing and technology agency, in 2021. I am looking for a remote senior performance marketing, media buying or growth role at a company where acquisition is measured by revenue.