CLAUDIO SILVA ZENEBON

Senior Product Designer with a postgraduate specialization in Artificial Intelligence, Leadership, and Digital Transformation, and more than 20 years of experience designing digital products across banking, financial services, pharmaceuticals, travel, and mobility. Specialist in Design Systems, qualitative and quantitative UX Research, Design Thinking, and Jobs to Be Done (JTBD). Delivered end-to-end product design for major organizations including Bradesco, Itau, Volkswagen Financial Services (Banco VW), Bradesco Seguros, Roche Pharmaceuticals, and Prodesp. Experienced across the full product design lifecycle, from Discovery through high-fidelity prototyping, with a strong focus on data-driven decision making and clear communication of design solutions to both technical and business stakeholders.