CITRA NURIEFIE

52.8M views. 2.5x the target. That's what happened when we stopped treating content as a campaign deliverable and started building it as a growth engine. I've spent 9+ years doing this for some of the biggest brands in Southeast Asia — turning creator strategies and content ecosystems into real business results, not just vanity metrics. Right now I lead content, creator, and integrated marketing at Dentsu, managing a IDR 50B+ portfolio and a cross-functional team of 10+. The work that gets me out of bed is the shift I push every client toward: Campaign-by-campaign execution → always-on content ecosystems Influencer activations → full-funnel creator strategy Content output → measurable growth engine A few things I'm proud of: 52.8M views for NESCAFÉ Ice Roast — 2.5x the target 5%+ engagement rate vs ~2% industry benchmark, consistently across campaigns Award-winning work at MMA Smarties & Marketing Excellence Awards Led L'Oréal Indonesia's content transformation from executional support to strategic brand lever I'm open to regional and global roles in Marketing Leadership, Growth Marketing, Creator Partnerships, or Brand Strategy — ideally somewhere the content team sits close to business decisions, not below them.