Christina Kay

I'm a revenue-focused marketing and operations leader with 15+ years of experience building demand generation engines, RevOps systems, and GTM strategies for SaaS, eCommerce, DTC, and CPG brands across early-stage startups and enterprise organizations. My work sits at the intersection of strategy and execution. I don't just design the system; I build it, instrument it, and optimize it until it produces results. That has meant generating $4.4M in pipeline in 90 days, closing a $5M SaaS contract through full-stack RevOps alignment, launching a DTC eCommerce channel from zero to $1.5M in its first quarter, and driving an ROI of 14,000%+ on a sub-$700 paid campaign. I specialize in HubSpot, from full CRM migrations and behavioral automation to multi-source attribution and revenue reporting. I've led transformations significant enough to earn recognition as a HubSpot Lighthouse Customer with a published case study, and I've built connected revenue stacks across HubSpot, Salesforce, Magento, GA4, Apollo, and more. Beyond the work itself, I'm a lifelong learner and educator. I teach marketing and digital strategy as a part-time college professor and regularly train practitioners on RevOps, demand gen, and MarTech implementation. I believe the best operators never stop learning, and the best leaders make sure their teams don't either. I thrive in high-autonomy remote environments where I can own a function end-to-end, move fast, and build things that compound. If you're looking for someone who can take a growth problem and build the machine to solve it, I'd love to connect.