Chitro Roy

I am a Web Analytics Specialist skilled in Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Pixel, and Server-Side Tracking. I help businesses track user behavior accurately and improve marketing performance through data-driven insights. I set up and manage conversion tracking for Google Ads and Facebook Ads, ensuring reliable data for better decision-making. My expertise includes GA4 event tracking, eCommerce tracking, Meta Conversion API (CAPI), and event deduplication. I also perform tracking audits to identify and fix data issues that may affect campaign performance. With server-side tracking solutions like Stape and Taggrs, I enhance data accuracy and overcome browser limitations. I focus on delivering clear reports and actionable insights to increase ROI and optimize campaigns. My goal is to provide accurate tracking systems that help businesses grow faster and smarter in the digital world.