Chelsea Birdsong

Most people come to PropTech from tech. I came from the property. I started on the ground — leasing apartments, sparkling units, running lease-ups, managing marketing for growing portfolios. I learned the problems firsthand before I ever started solving them at scale. That operator foundation is what makes my approach to enterprise technology different. Now, with 15+ years in multifamily operations and over a decade leading platform transformation across 230+ communities and 80,000+ units, I sit at the intersection of operations, product, and UX — designing enterprise SaaS experiences that make complex operational systems intuitive, scalable, and adoption-friendly. My background spans early-career digital design, real estate photography, and website development through enterprise workflow architecture and platform strategy. I've led implementations of ServiceNow, Funnel CRM, and RealPage, alongside redesigns of support intake systems, CRM migrations, compliance-driven configuration models, and reporting frameworks that improved resolution speed by 93% and reduced manual routing by 75%. I specialize in: Enterprise workflow optimization B2B SaaS product & experience design Platform migrations & adoption strategy Cross-functional discovery & stakeholder alignment Compliance-aware system configuration Operational experience design. What I'm most proud of isn't always measurable — it's seeing onsite teams go from dreading a platform to trusting it. I'm energized by complex implementations, messy system transitions, and the moments when technology finally clicks for the people doing the hardest work. Currently open to Senior Product Designer, Enterprise UX, Customer Success, and Implementation leadership roles where deep multifamily fluency actually matters.