Chamini Perera

Social Media Strategist with nearly 3 years of experience in digital marketing, specializing in content strategy, paid social advertising (Meta Ads), and creative storytelling. Proven track record of driving measurable growth, including 800%+ increases in content interactions, 400%+ growth in overall reach with reduced ad spend, and high-performing paid campaigns with strong CTR and cost efficiency. Experienced in leading creative direction and managing end-to-end campaign execution across multiple brands, notably for American Express campaigns, coordinating cross-functional teams to deliver high-quality, on-brand content across multiple campaigns simultaneously. Skilled in social media analytics, campaign optimization, audience targeting, and content planning, with a strong focus on data-driven decision-making and brand consistency. Adept at managing remote workflows, collaborating with distributed teams, and maintaining structured content pipelines. Currently seeking a remote international role in social media strategy.