Catarina Beija

I sit somewhere between content, UX and product design (still waiting for the industry to agree on a job title). What I do know is that I care about making content work: for users, for businesses, and for the messy space in between. With a background in journalism and TV production (yes, I can handle chaos and deadlines), I've evolved into UX-focused content work – shaping user experiences, connecting the dots across complex products, and making sure words don't just fill space, but guide, convert, and make sense to real people. I'm particularly interested in the "why" behind content: how people navigate, decide, and engage — and how we can design content that feels intuitive instead of forced. Looking to grow into roles where content strategy, UX, and design thinking overlap.