Cătălina Alecu Drăgoi

Cat here, a Creative Strategist specialized in Meta advertising who develops high-performing creative systems and directs teams to execute them flawlessly. My background uniquely blends a BA in Cinema & Media from UPenn, a Consumer Psychology minor from Wharton, and an MBA in Strategic Digital Marketing. In short? I understand what makes people stop scrolling, trust a brand, and click "Buy Now." What I've done: - I worked as Head of Creative Strategy for several 7 and 8-figure DTC brands, managing video editors, graphic designers, and UGC creators - I directed campaigns achieving 3.2x–3.6x ROAS at $50K/week through strategic creative concepting - One campaign I designed and implemented increased AOV by 38% (from $300 to $415) by reframing product positioning from "a planter" to "a complete garden success system" - I built comprehensive tracking systems documenting creative hypotheses, performance variables, and learnings that make entire teams smarter I concept creative strategies, write detailed briefs, direct execution teams, and QA every asset before launch. I send work back for revisions until it's perfect. I build tracking systems in Google Sheets and Notion because I can't operate without them.