Bruno Mendes

Digital Marketing Lead | Paid Search & Growth Specialist (10+ Yrs Exp) I help high-growth brands and B2B companies scale acquisition through end-to-end paid search architecture, advanced data tracking, and data-informed GTM strategy. What I Do: I bridge high-level growth strategy with hands-on technical execution across Google Ads (Search, PMax, Demand Gen, YouTube) and Microsoft Ads. My focus is moving clients away from shallow form-fills toward revenue-driven bidding—integrating GTM, GA4, CRM pipelines, and offline conversion tracking (OCT). Key Achievements: Overhauled paid search for a B2B SaaS client, implementing offline conversion imports and value-based bidding to reduce CAC by 34% while scaling qualified pipeline value by 2.5x. Managed cross-border GTM acquisition strategies, profitably scaling performance media spend by 150%+. Built and optimized end-to-end attribution systems connecting ad performance directly to CRM revenue outcomes. What I'm Seeking: I am seeking a high-impact remote role (Growth Lead, Product Marketing Manager, or Paid Search Specialist) where I can take total ownership of search channels, lead client strategy, and drive sustainable growth for an agile, results-focused team.