Bhavya Dixit

CRM and Lifecycle Marketing expert with 8+ years of experience scaling engagement, retention, and revenue across B2C, B2B, and subscription products. Owned end-to-end lifecycle strategy and execution for user bases up to 200M+, delivering 45% engagement lift, 2.5% funnel conversion gains, and 4x campaign ROAS. Strong at turning customer data into scalable journeys through segmentation, experimentation, automation, and hands-on execution across email and multi-channel CRM.