BHAGYALAKSHMI M

I’ve been working in SEO for 4 years, focusing mainly on technical SEO, content strategy and growth-driven optimisation. Right now, I’m handling multiple SEO projects across industries like SaaS, fintech and Web3 including wallets, crypto exchanges and app-based platforms. My work usually involves understanding search intent, fixing technical issues, and building content strategies that actually help pages rank and perform. I work closely with tools like Google Analytics, Search Console, and SEMrush to track performance and identify what needs improvement but more importantly, I focus on what’s practically working rather than just following standard checklists. Before moving into SEO, I worked in banking as a Relationship Officer at ICICI Bank around 4.5 years. That experience helped me build strong communication skills, understand client expectations and take ownership of work which I still carry into my current role. Currently, I’m contributing to: SEO strategy and execution Technical SEO improvements Content structuring and keyword mapping Supporting growth through Google Ads and performance campaigns Working on multiple projects with high expectations has taught me how to prioritise and stay focused on what actually drives results. At this stage, I’m looking for opportunities where I can continue growing in SEO, work on meaningful strategies, and be part of a more structured and supportive environment.