Azriel Amala Chawari

With 6+ years of experience, I am a Senior Video Editor and Creative Lead specializing in direct-to-consumer (DTC) performance marketing. I bridge the gap between creative storytelling and data-driven user acquisition, building high-velocity video pipelines that convert cold traffic into customers. My approach is built on a "Hook-Retention-Conversion" framework. Whether I am engineering visual pattern interrupts for high-speed UGC platforms (like Payday Social) or perfecting the "Static Hook" for consumer wellness brands (like eekoloks), I treat every frame as a conversion mechanism. To achieve this at scale, I utilize an AI-first production workflow. By integrating commercial models like Nano Banana Pro (for high-fidelity static image generation) and Google Veo 3.1 (for motion extension), I consistently deliver double the volume of traditional editors. This allows media buyers to rapidly A/B test 5-10 variations of winning creatives without bottlenecking production. 💡 Core Competencies: ✔️ Performance Creative Strategy: Hook optimization, retention-based pacing, and CTR uplift. ✔️ AI-Integrated Workflows: Generative video/image pipelines (Nano Banana, Veo, ElevenLabs) that 2x production speed. ✔️ DTC & User Acquisition: High-velocity UGC, Problem/Solution storytelling, and Meta/TikTok ad compliance. ✔️ Global Reliability: Proven track record managing fully remote, autonomous workflows across US (EST) and Australian time zones. ✔️ Technical Stack: Adobe Premiere Pro, After Effects, CapCut Pro, and cutting-edge Gen-AI models. If you are a fast-growing brand looking for an outcome-driven creative who executes with speed and autonomy, let's build your next winning ad.