Ayusha Pandey

Growth-focused Digital Marketing Analyst with hands-on experience in B2B lead generation, funnel analysis, and performance marketing across multiple internships. Skilled in analyzing campaign metrics (CTR, CAC, ROAS), refining ICPs, and executing LinkedIn and email-based outreach strategies to support pipeline growth, including contributing to a 20% increase in lead pipeline. Experienced in translating marketing data into actionable insights, building content-to-funnel frameworks, and supporting data-driven campaign optimization using tools like Google Analytics (GA4), Tableau, and Power BI. Currently seeking a remote opportunity in growth marketing or performance marketing within a B2B or SaaS environment, where I can contribute to scalable lead generation, conversion optimization, and revenue-focused marketing initiatives.