Six years ago, I joined an SEO team as a junior specialist with one goal: understand why some pages rank and others don't. Today, I lead SEO strategy for a luxury brand in Dubai — and the answer hasn't really changed. It's still about intent, trust, and execution. I'm Asif — a Senior SEO Strategist with 6+ years driving measurable organic growth across luxury, eCommerce, SaaS, and local service brands in the UAE, Canada, and beyond. What I do: 🎯 Technical SEO — audits, crawl health, Core Web Vitals, schema, indexation 📈 On-Page & Content — search intent mapping, topical authority, internal linking 🔗 Digital PR & Link Building — HARO, editorial outreach, brand mentions that move DR 🌍 Local SEO — Google Business Profile optimization, multi-location strategy 💰 CRO-Aligned SEO — because rankings without conversions are vanity metrics Recent wins: → Promoted to SEO Team Lead at BENO (Dubai) within 6 months → Grew organic keyword coverage by 30–40% through structured on-page work → Delivered 20–50% YoY traffic growth for 10–15 concurrent client portfolios → Increased referring domains by 25%+ via digital PR campaigns → Awarded Employee of the Year at Marketing Doorway (2021) My approach is simple: SEO isn't a checklist — it's a system. I align technical foundations, content depth, and authority signals with what your buyer is actually searching for, then tie every initiative back to revenue or pipeline. Tools I work in daily: Ahrefs • SEMrush • Screaming Frog • Sitebulb • GA4 • Looker Studio • GTM • Surfer SEO • Frase • WordPress • Shopify • Wix
Member Since
June 17, 2026
Last Active
5 days ago