Arunima Singh

Growth and content marketer with over 6 years of experience driving full-funnel acquisition, engagement, and retention across leading fintech and eCommerce brands. With a proven track record of owning end-to-end multi-channel strategies in both B2B and B2C environments, my background bridges high-impact organic content marketing with performance-driven paid acquisition across Google and Meta ads campaigns. At Jiraaf, I scaled the organic content engine to achieve a 280% YoY growth in blog sessions, an 847% surge in impressions, and a 283% increase in organic conversions, while expanding site-wide Page 1 keyword rankings by 1,177%. Beyond search, I managed high-engagement newsletters reaching over 82,000 inboxes, initiated organic community channels, and authored published PR features in tier-one outlets like The Economic Times and Hindustan Times. At KreditBee, I brought hands-on execution to paid Google and Meta ad campaigns, crafting targeted ad copy, creative briefs, and landing page messaging to drive qualified customer acquisition, while simultaneously spearheading ~400 monthly CRM communications across WhatsApp, Push, SMS, and Email reaching ~3 crore users. My core strengths lie in full-funnel marketing execution, combining strategic SEO, paid acquisition, lifecycle CRM, and conversion rate optimization with deep editorial rigor. I have a strong foundation in managing cross-functional workflows, leading internal writing teams, and directing external agencies and freelancers to deliver consistently high-quality, regulation-compliant output. Backed by a psychology background and trilingual fluency in English, Hindi, and Hinglish, I excel at turning complex product concepts into compelling, customer-centric narratives that deliver measurable business growth.