Anya Lapaeva

Revenue Operations & Go-To-Market Strategy Advisor | Strategic Mindset Paired with Hands-On Execution I partner with B2B SaaS leaders to build scalable, predictable revenue engines, translating growth strategy into disciplined execution through revenue operating model design, forecasting rigor, GTM planning, and cross-functional alignment. As Head of Industry GTM Strategy & Operations at Salesforce, I led global Revenue Operations, enablement, and GTM programs for Vlocity ($250M ARR), a $1.3B Salesforce acquisition. Supporting 300+ sellers across AMER, EMEA, APAC, and LATAM, I drove annual planning, forecasting discipline, CRM governance, and performance analytics, contributing to 120% YoY ACV growth and successful post-acquisition integration. I established the reporting infrastructure, KPI architecture, and operating cadences that enabled executive and regional leaders to make data-driven decisions. I also led cross-functional strategic initiatives, including industry sales play redesign and major pricing and packaging transformation, while building and mentoring a high-performing global operations team. Earlier at Salesforce, I spent over three years in Business Value Services, developing ROI frameworks and executive-level business cases for Fortune 500 customers. This experience deepened my understanding of enterprise sales economics, complex deal strategy, and value articulation at the C-suite level. I am seeking opportunities to define and build GTM strategy and revenue operations functions within growth-stage SaaS companies. While my background includes executive leadership, I am equally open to senior individual contributor roles where I can drive meaningful impact through hands-on execution. A U.S. citizen based in Europe, I have extensive experience working across time zones and in async environments. Open to full-time and contract engagements.