Antik Vardazaryan

Email Marketing Lead with 8+ years of experience building scalable lifecycle marketing systems across B2B and B2C environments. I specialize in multi-channel automation, advanced audience segmentation, signal-based outreach, and deliverability optimization — working across platforms including Klaviyo, Customer.io, HubSpot, Mailchimp, Brevo, SendGrid, and MailWizz. Throughout my career I have designed and launched full lifecycle workflows — Welcome, Activation, Re-engagement, Demo Nurture, and MQL-to-SQL sequences — for SaaS companies, growth agencies, and global brands. I use behavioral, firmographic, and engagement data to build precise segmentation models, and I manage AI-powered enrichment workflows using Clay and API integrations to personalize outreach at scale. I have a strong track record in deliverability — including domain warm-up, Google Postmaster monitoring, bounce management, and anti-spam compliance. I run structured A/B testing programs across subject lines, CTAs, send timing, and segmentation logic, always connecting results back to pipeline impact and revenue. Beyond execution, I mentor team members, build internal SOPs, and collaborate cross-functionally with Growth, Sales, Design, and Partnerships teams. I am a fast learner who thrives in data-driven, async-friendly environments and brings both strategic thinking and hands-on technical execution to every project. Currently based in Yerevan, Armenia. Open to remote opportunities with international teams.