Anita Poonia

Strategic consulting leader with 17+ years of experience in market research, business consulting, and client advisory across healthcare, food & nutrition, technology, and other industries. Proven success in delivering >200 research & consulting projects, developing growth strategies, and leading cross-functional teams. Experienced in client engagement at C-suite level and thought leadership creation. Adept at connecting market signals to strategic imperatives that drive sustainable growth. Scaled client account value from $30K/year to $400K/year, positioning the firm as a trusted strategy partner by delivering high-impact insights and expanding services across multiple business units. Integrated technology-driven insights into projects — including traceability solutions, robotics, AI in quality control, and advanced manufacturing & packaging technologies – to help clients stay ahead of industry disruption Research & Analysis: Market research | Primary & secondary research | Opportunity assessment | Innovation scouting | Feasibility studies | Competitor intelligence | SWOT, PESTEL & Porter’s Analysis | Regulatory research Consulting & Strategy: Business planning | Go-to-market strategies | Techno-commercial insights | Strategic recommendations Experience with AI tools: AI-powered scientific research (ChatGPT, Perplexity, Consensus) AI-powered market & consumer research (Crayon, AlphaSense, Brand24) AI presentation tools (Tome, Beautiful.ai, Canva) AI-enhanced productivity (Notion AI, MS Copilot)